ENVISION
Visualisation and goal setting made simple - iOS, android and web
Mobile app and web design, User research, ideation, prototyping, user testing & analytics
The Vision
Build the tools for people to create the life they truly desire
The Challenge
We aimed to launch in 3 months and I had 3 high level goals:
Gather insights about the types of users who gain the most value from the product.
Test early designs and value assumptions to inform the product design.
Define Envision’s brand.
User Research
Who are our users and why will they care about the product?
We kicked this off by speaking to 30 potential users via interviews and surveys, finding two core groups where the needs seemed to be greatest:
Prototype Testing
Testing our assumptions:
Value: How effective is visualisation for solving user needs?
Target users: What are the strongest needs among our users?
Usability: Is the user able to figure out how to use it?
Feasibility: How complicated might the solution be to build?
Business viability: How likely are the users to pay for it and how costly might it be to build?
To get as much user data about the app as possible I focused our efforts across 3 activities:
User feedback surveys
User interviews and in person app testing
App analytics across retention, conversion and engagement
As the user data came back certain patterns began to emerge. I used these learning to identify the major areas of user and business value to work towards.
What We Learned
Identified 3 target users where the product served them best:
Extract from target user feedback analysis
Chatbot interaction testing
What brings you to Envision?
Vision board
What are your ambitions and how can you get there?
Learnt about keys areas of product value among engaged users:
Word cloud of product value that showed us where to focus and helped with marketing copy.
Learned about our user’s ambitions and mindset goals:
Daily intentions: Showing an immediate mindset need
Long term goals: Long term user ambitions
These user insights helped us to re-priorities the product roadmap and informed our design sprints to start building and testing new solutions.
4.8 star App Store rating
“This app has been exactly what I was looking for! As cliche as this sounds it has truly impacted my life and business!!”
“Been meditating for years but I’ve always struggled visualising, this app is everything that I’ve been looking for, thanks creators!”
“Amazing app which empowers me each day to become the person I want to be :)”